Greyhound Media Group Brand standards craft,
Brand standards craft,
operator velocity.
We're an in-house operator running a portfolio of pet brands. 2 portfolio brand-standards docs locked. 11-token semantic palette on Smoky Mountains Naturals. Receipts on disk, not on the home page.
What ships
Standards through assets, one team.
| Count | Artefact |
|---|---|
| 2 | Portfolio brand-standards docs locked: Conundrum, Smoky Mountains Naturals. |
| 11 | Semantic palette tokens on SMN; 4-token core on Conundrum with per-SKU recolor. |
| 4 | Scale-survival breakpoints audited per brand (1280 / 768 / 480 / 32 px). |
| ≥4.5 | WCAG-AA body contrast floor — every palette passes, every check shipped with the doc. |
The transparency is the pitch. The locked-vs-editable convention, the contrast check, the residual-risks list — that's the artefact, not the chrome.
— Greyhound brand-standards §0 (the brief)
Residual risks
- Wordmark + glyph mark are CMO-staged placeholders pending BrandDesigner ratification (per brand-standards §13 item 1).
- Inter Display is the floor for the wordmark; a bespoke
g-tail-curve descender is deferred to the BrandDesigner pass. - Print Pantone equivalents deferred — palette is digital sRGB only at v1.